![]() ![]() Growth Īt the beginning, the team launched the app in both the Chinese and American markets. The first version of Musical.ly was officially launched in August 2014. ![]() Therefore, Musical.ly's entry point was to introduce a large amount of music, so that everyone can easily integrate music into the video, and a less fun video will become more fun. Music videos were not very widely popular before, and the fundamental reason was that although people are willing to watch short videos, the supply was small, as there were too few people who were willing to shoot and share. ![]() The team's judgment at the time was that long Eventually the product pivoted to lip sync snippets after noticing a spike in downloads Thursday evenings during Lip Sync Battle. They let users select music snippets for their videos, which helped build a very small user base. It led to them focusing on video content again, this time shorter (15s - 60s), which they thought would help keep the content light and playful. Zhu & Yang then began searching for a new business model in the consumer, social, and multimedia space. They were unable to secure further investment, and after losing traction, they shut the service down. However, once launched, this online self-learning platform did not get enough traction and the content produced was not engaging enough. After having investors fund this venture, it took them about 6 months to build the product. Before launching Musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short-form videos (3–5 minutes long). was founded by long time friends Alex Zhu and Luyu Yang in Shanghai, China. on November 10, 2017, and merged it into TikTok on August 2, 2018. By the end of May 2017, the app had reached over 200 million users. In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their fans. Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany them, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The first prototype was released in April 2014, and the official version was launched in August of that year. Musical.ly (stylized as musical.ly) was a Chinese social media service headquartered in Shanghai with a US office in Santa Monica, California on which platform users created and shared short lip-sync videos. Arabic, Bengali, Burmese, Cebuano, English, French, German, Gujarati, Hindi, Indonesian, Italian, Japanese, Javanese, Kannada, Korean, Malay, Malayalam, Marathi, Persian, Odia, Polish, Portuguese, Punjabi, Russian, Simplified Chinese, Spanish, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese ![]()
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